** For a complete list of apps I have designed for enterprise and mobile, please get in touch! **
MatchCraft |
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Enterprise UX #AdTech
MatchCraft's software manages millions of ad spend for the world's leading publishers and resellers I design features for AdVantage, an analytics & campaign management platform. AdVantage supports campaigns on Google, Bing, and Facebook. Autumn 2016 - Present |
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Kirb
Yelp*
"A more natural way to search for food."
Task: Create a new feature to generate more revenue for Yelp. Solution: Help people make faster decisions about what to eat and check out with Yelp's Eat24 platform. My roles: Business Strategy | User Research | Ideation | Sketching | Wireframe | User Testing | Iterating Tools: Whiteboard, Sticky Notes, Sketch, Invision *Note* This was a project for a 2-week design workshop. |
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Apple Health*
"A one-stop shop for tracking my health."
Task: Improve user's understanding of the app and drive repeat engagement Solution: Create an onboarding process with splash screens and allow users to personalize their app by setting health preferences My roles: Interviews | Usability Tests | Task Analysis | Concept Mapping | Information Architecture | Wireframe | UI Design Tools: Optimal Sort, Omnigraffle, Sketch *Note* This was an independent unpaid passion project. |
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Amoeba E-Commerce"Modernizing the customer's shopping experience."
Task: Bring the online shopping experience up to par with leading competitors Solution: Improve the UI, information architecture, and checkout flow My roles: User Research | Comparative & Competitive Analysis | Site Map | User Flow | Sketches | Design Studio | Wireframe | Prototype | Usability Testing Tools: Pen+Paper, Gliffy, Sketch, Invision *Note* This was an independent unpaid project. |
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