Enterprise UX #AdTech
MatchCraft is an award-winning global enterprise software company in the digital marketing space
I design features for AdVantage, an analytics & campaign management platform. AdVantage supports campaigns on Google, Bing, and Facebook.
Autumn 2016 - Present
Consumer Mobile UX
Task: Help drivers find parking.
Solution: An on-demand parking space rental app
Role: I led mobile UX on the Kirb iOS App while at DogTown Media.
App launched in Summer 2016 but has since ran of out seed funding.
"A more natural way to search for food."
Task: Create a new feature to generate more revenue for Yelp.
Solution: Help people make faster decisions about what to eat and check out with Yelp's Eat24 platform.
My roles: Business Strategy | User Research | Ideation | Sketching | Wireframe | User Testing | Iterating
Tools: Whiteboard, Sticky Notes, Sketch, Invision
*Note* This was a project for a 2-week design workshop.
"A one-stop shop for tracking my health."
Task: Improve user's understanding of the app and drive repeat engagement
Solution: Create an onboarding process with splash screens and allow users to personalize their app by setting health preferences
My roles: Interviews | Usability Tests | Task Analysis | Concept Mapping | Information Architecture | Wireframe | UI Design
Tools: Optimal Sort, Omnigraffle, Sketch
*Note* This was an independent unpaid passion project.
"Modernizing the customer's shopping experience."
Task: Bring the online shopping experience up to par with leading competitors
Solution: Improve the UI, information architecture, and checkout flow
My roles: User Research | Comparative & Competitive Analysis | Site Map | User Flow | Sketches | Design Studio | Wireframe | Prototype | Usability Testing
Tools: Pen+Paper, Gliffy, Sketch, Invision
*Note* This was an independent unpaid project.