Enterprise UX #AdTech
MatchCraft is an award-winning global enterprise software company in the digital marketing space
I design features for AdVantage, an analytics & campaign management platform. AdVantage supports campaigns on Google, Bing, and Facebook.
Autumn 2016 - Present
"A more natural way to search for food."
Task: Create a new feature to generate more revenue for Yelp.
Solution: Help people make faster decisions about what to eat and check out with Yelp's Eat24 platform.
My roles: Business Strategy | User Research | Ideation | Sketching | Wireframe | User Testing | Iterating
Tools: Whiteboard, Sticky Notes, Sketch, Invision
*Note* This was a project for a 2-week design workshop.
"A one-stop shop for tracking my health."
Task: Improve user's understanding of the app and drive repeat engagement
Solution: Create an onboarding process with splash screens and allow users to personalize their app by setting health preferences
My roles: Interviews | Usability Tests | Task Analysis | Concept Mapping | Information Architecture | Wireframe | UI Design
Tools: Optimal Sort, Omnigraffle, Sketch
*Note* This was an independent unpaid passion project.
"Modernizing the customer's shopping experience."
Task: Bring the online shopping experience up to par with leading competitors
Solution: Improve the UI, information architecture, and checkout flow
My roles: User Research | Comparative & Competitive Analysis | Site Map | User Flow | Sketches | Design Studio | Wireframe | Prototype | Usability Testing
Tools: Pen+Paper, Gliffy, Sketch, Invision
*Note* This was an independent unpaid project.